Case study: Motivating Medicaid members to complete Annual Wellness Visits
A large multi-state health plan providing managed healthcare services under the Medicaid and Medicare programs, and through state insurance Marketplaces, partnered with SameSky Health to leverage our CultureGuide® solution to engage a subset of its Medicaid members. The plan had multiple objectives, including a focus on Annual Wellness Visits (AWVs), for which they wanted to achieve a 6% success rate.
They also wanted to ensure that members were educated on prenatal care, while improving HEDIS® measures and advancing health equity. The results with CultureGuide over a twelve-month period are compelling. The prove taking a culturally tailored approach to member outreach successfully motivates members to take action, helping to close any gaps in care.
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