Case study: Motivating Medicare Advantage members to complete Annual Wellness Visits
In April of 2022, a national health plan partnered with SameSky Health to engage a population of nearly 40,000 hard-to-reach, hard-to-engage Medicare Advantage members — those who haven’t seen a physician in between 16 to 48 months. The objective was to drive members to schedule and attend their recommended Annual Wellness Visit (AWV).
The success of the program demonstrates the effectiveness of culturally tailored outreach.
NOTE: This case study was updated in July 2023; the latest available results are now shown.
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