Culturally tailored outreach improves COVAX rates

In March of 2021, a California health plan partnered with SameSky Health to address the challenge of increasing vaccination rates among its Medicaid members, targeting some of the most difficult-to-reach members. At the time, the plan gave SameSky Health half of its population to work with, setting the stage for a case study in the efficacy of culturally tailored outreach.